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Learn with CST’s Multicultural Communications Leader
Effective communication with multicultural markets begins with decoding the cultural DNA of the target audience. CST’s multicultural communications leader, Marcela Gómez, shares how the firm always starts each project with a data-driven approach, how to identify acculturation levels, and how to develop a meaningful call to action that resonates with its audience.
Here are few takeaways you can expect from the Communicating Across Cultures webinar:
The difference between language-driven and culture-driven approaches
Translation vs. transcreation
Defining in detail your target audience
How to identify cultural expectations of your target audience with CST’s Multicultural Lens (TM)
How to establish key pillars for your target market based on acculturation level and culture
